ZBD Gen Z gamer study: spending habits, creators, bitcoin rewards

In game rewards platform ZBD has published a study examining Gen Z’s gaming preferences. The ZBD Gen Z Gamer Study surveyed over 2,000 respondents in the U.S. aged 18-25 that play video games at least one hour per day to understand how they play, socialize and engage with brands.

“Gen Z is the first to grow up as digital-natives, meaning there are stark differences with any that came before,” said Ben Cousens, Chief Strategy Officer at ZBD. “Things like subscriptions for digital entertainment services, which seem so new to over-30s, are already on their way to being as obsolete as the Sears catalog to Gen Z. It’s imperative for games industry companies, consumer brands and advertisers to understand how to communicate and engage with the most technologically plugged-in generation in history, which demands authenticity and fairness above all.”