Join independent journalists and industry decision-makers at GamesBeat NEXT, returning to San Francisco November 2–3. The event brings together 500 executives, founders, investors and tech leaders shaping the $200 billion interactive economy for candid discussions on gaming, entertainment, technology and AI, plus executive networking and opportunities to build partnerships and close major deals.
Funcom’s Dune: Awakening has sold more than a million copies since its launch in June. Working for years on the ambitious project based on Frank Herbert’s best-selling sci-fi novel and Denis Villeneuve’s blockbuster films, the team knew one secret thing.
In a persistent world like Dune: Awakening, nobody gets to be the novel’s hero, Paul Atreides. Of course, everybody wants to be the hero. But you can’t have a massively multiplayer online role-playing game with millions of Paul Atreides in it.

Keep Reading with GB MAX
Get the full story — and the intelligence behind it.
GB MAX members get complete articles, full transcripts, in-depth analysis, and exclusive reporting and conversations — plus access to private editorial conversations and exclusive events. Join today and receive a complimentary VIP ticket to GamesBeat Next, November 2–3 in San Francisco.