Xbox One’s first TV ad: Spock and a Titanfall mech invite you to ‘come on’

What do a Vulcan science officer, a soccer star, and a mech have in common? They’re all shills for the new Xbox One.

Microsoft debuted its first TV ad today that invites players to experience the games and multimedia capabilities of its next-gen system. The 90-second commercial stars actor Zachary Quinto (Spock from the Star Trek reboots), English national team soccer star Steven Gerrard, and a giant mech suit from upcoming Xbox One shooter Titanfall.