Xbox boss Phil Spencer wants games to embrace diverse business models

When it comes to selling games, Microsoft is all-in on subscriptions. But it’s not emphasizing the Game Pass subscription service to the exclusion of other business models, Xbox boss Phil Spencer said in an interview with Insomniac Games founder Ted Price for the Game Maker’s Notebook podcast. Instead, Spencer thinks the industry should explore every potential business model both to make better games and to reach the most people.

While Xbox is bundling up all of its releases in Game Pass Ultimate for $15 per month, it doesn’t want or expect players to stop spending money on games in other ways.