Accord, the AI community feedback analyst for games, has officially launched.
Founded in London by Rachit Moti, Chris Illuk, and Matt Jones—the team behind Layer Licensing, the IP marketplace adopted by over 1,400 developers and publishers—Accord’s mission is to give studios clear, actionable insights into the “why” behind player behaviour by analyzing millions of messages from Discord, Reddit, forums, and more.
Accord’s CEO and co-founder Rachit Moti said in a message that the idea for Accord grew out of conversations with Layer’s customers.
“Studios were asking us to recommend characters or brands that would resonate with their players,” he said. “They had plenty of performance data, but little insight into player opinions and motivations. We learned that players were talking to each other in detail about what they liked and disliked and this extended to a wide range of design, monetization and marketing decisions their favourite games were making. As we dug
deeper, we saw these decisions were often based on limited data—like a survey or small
playtest—while authentic, unprompted player conversations, when properly gathered,
offered far more data points and a truer, more representative picture of the overall player
base.”
While Accord is launching to the public today, it’s already in use with studio partners including Paradox Interactive, CCP Games (the makers of EVE Online), Next Beat,
My.Games, and Sandbox Interactive (the makers of Albion Online).
As part of the design process, Moti has been “interning” as a community manager with partner studios—shadowing teams, triaging feedback, and studying how community managers turn player chatter into actionable insights for stakeholders across the studio.
“Community managers are the bridge between players and developers, but they’re often working with overwhelming volumes of unstructured feedback across multiple channels,” said Moti. “By experiencing those workflows firsthand, we saw where AI could save time and find patterns across many months and millions of messages to deliver insights that teams can trust and act on. Accord is here to give community teams the data to back up their intuition and qualitative insights, and to help them understand what players really want.”
Accord automatically classifies and summarizes feedback, detects recurring themes over time, and provides context on who’s affected, sentiment shifts, and potential severity. It’s
already being used by partners to monitor millions of player messages and identify trends
within hours instead of days.
Speaking on the possibilities that tools like Accord can have, Christoph Hombergs, head of
operations at Sandbox Interactive, said in a statement: “Player feedback and community sentiment has always been absolutely critical to the way we shape Albion Online. Tools like Accord have the potential to not only help us capture more of that feedback but also to turn it into insights our design and development teams can act on quickly.”
Looking ahead, the team sees Accord as a foundation for a broader future of player insight in games; shaping live service updates, informing long-term creative and business strategy, and helping build games that truly reflect what their players want and value.
To sign up or learn more, visit: accord.gg.
The company was started in 2025.