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Xbox 360 to be the top-selling console this fall (exclusive)

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Will the Xbox One or the PlayStation 4 dominate sales this fall? Answer: neither. The Xbox 360 is going to be the king of the hill when it comes to unit sales this fall, according to market researcher Newzoo.

That’s because the Xbox 360 will likely be a bargain at $199 or lower, particularly with holiday promotions and bundle deals coming. It will be a reminder of the fact that, during the last console transition, the Sony PlayStation 2 outsold the PlayStation 3 for three years. Newzoo believes that both the Xbox 360 and the PS3 are going to figure very prominently in the long-term strategy of both Microsoft and Sony in the battle for the mass market.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.