Will triple-A console games go F2P? An analysis of GTA Online

This sponsored post is produced by Mark Robinson, the chief operating officer of  deltaDNA.

Already the dominate model for mobile and PC games, free-to-play (F2P) has been something consoles publishers have been slow to embrace. While the idea of a triple-A F2P title might have turned stomachs a few years ago, publishers and developers are quickly coming to terms with the reality that F2P is here to stay. Revenue streams from games like Candy Crush Saga and Clash of Clans have made it impossible not to integrate the business model in any roadmap discussions.