Why play-to-earn games are the key to the marketing and monetization challenge

The current game market is in a mode of intense consolidation, with new privacy issues clamping down on user acquisition — but also exploding with new opportunities and new platforms. To talk about launching NFT games in the metaverse, decentralized guilds, growth strategies for play-to-earn and web free games and more, Andrew N. Green, adviser to Yield Guild Games, hosted a panel of industry experts at the GamesBeat “Into the Metaverse” Summit.

In a mature market and growing market, discovery is one of the biggest challenges any developer can encounter. At the same time, monetization means ads that impact user experiences.