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Why Opera Mediaworks acquired rewards company Yvolver

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

It’s all about retention. That’s why Opera Mediaworks announced this week that its had acquired Yvolver.

Headed by game veteran Steve Nix, the Dallas-based Yvolver created a marketing engagement platform that bears resemblance to airline frequent flyer loyalty programs. It created a way to reward gamers for playing games and staying loyal across a whole suite of apps. The idea is to make players feel like VIPs, and it fits well with Opera Mediaworks’  AdColony video ad platform.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.