What gaming can teach the movie industry about fan engagement

Over the years, movies and gaming have developed a symbiotic relationship that permits their combined appeal to become greater than the sum of their parts. Franchises such as Star Wars, The Walking Dead, and The Lord of the Rings have allowed the movie industry to tap into a gaming sector that’s now worth over $300 billion and continues to grow.

The same is also true in reverse, with several games having their own movie spinoffs. Tomb Raider was among the first, and Resident Evil, Angry Birds, and Pokémon all started as games that eventually made their way to the big screen. The Witcher even generated a TV spinoff on Netflix (the second season is on its way).