Warner Bros. Interactive conjures up Portkey Games to oversee Harry Potter license

Warner Bros. has one of the deepest stables of popular brands in the world, and it now has big plans for one of them. Today, the publisher revealed Portkey Games, a new WB Interactive publishing label for making Harry Potter games.

WB has had the license to author J.K. Rowling’s Harry Potter series since 1998, and it has used that to make films, games, and more. But now that the core book and film series have run their course many years ago now, WB is in a position where it has to figure out how to generate revenue from this popular brand without a major core film or book release to rely on. The company is trying to retain the magic (sorry) with a new Fantastic Beasts series starring Eddie Redmayne, but it is the lowest-grossing Harry Potter-related film so far.