Unity wants to combine with IronSource.
Unity wants to combine with IronSource.
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Unity rejects $17B hostile takeover bid from AppLovin

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Unity‘s board of directors rejected a $17 billion hostile takeover bid from AppLovin in favor of its pending deal to combine with mobile monetization firm IronSource.

Unity took about six days to reject the unsolicited offer from AppLovin to combine with Unity. AppLovin, a mobile game publisher and monetization firm, made an all-stock offer valuing Unity at $58.85 per share, an 18% premium to its prior closing price.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.