Ubisoft: It’s a ‘good moment’ to invest in new properties

Ubisoft has a knack for getting ahead of major trends in the gaming industry. The publisher embraced live-service games, and that has paid off with hits like Rainbow Six: Siege. But the company is also wants to avoid settling into a rut. To accomplish this, it’s planning to shake things up by creating some new intellectual properties.

“We cherish our fans that are following our brands like Assassin’s Creed or Ghost Recon going forward,” Ubisoft EMEA boss Alain Corre said in an interview with MCVUK. “But we feel that it’s also a good moment now to [invest into] new IPs.”