U.K. retailer Game acquires events and e-sports specialist Multiplay for $30.8M

The U.K.’s largest specialist game retailer just bought itself an events company.

U.K. retailer Game Digital today acquired the events and e-sports specialist Multiplay in a deal worth $30.8 million, reports Retail Week. Coming just three years after financial difficulties forced Game to close nearly half its stores, the deal will give the retailer opportunities to deliver more community events to help keep gamers engaged with its brand.