FoxNext knocks off Nintendo as the leader of gaming industry’s most-seen TV ads

The leapfrog game of “who’s in first” continues, with FoxNext Games taking the crown ahead of last time’s winner Nintendo, which only held the lead for one period. The 20th Century Fox-owned video game and virtual reality company swooped into first, with almost 20 percent of the gaming industry’s total impressions.

GamesBeat has partnered with iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs, to bring you a monthly report on the TV ad impressions generated by the gaming industry’s biggest campaigns. These are the ads, and by extension the games, that game makers are putting major muscle behind.