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The secrets to monetizing Western mobile games in Japan

  • Posted byby Jason Wilson
  • Updated
  • 4 min

Masanari Arai is CEO of Kii Corporation

Japan is now the best-monetized market for iOS and Android games in the world (as VentureBeat recently reported), eclipsing even the United States. Clearly, this market has great potential for Western game developers — but so far, few of them have had much success there.

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