The sex discrimination lawsuit against Activision Blizzard is going to be a real nightmare for all parties involved, and my heart goes out to anyone who is suffering pain as a result of this disaster at one of the biggest game publishers in the industry.
This is the media sideshow of the moment. A war for attention is going on now, with different parties jockeying to control the narrative. And I don’t think Activision Blizzard is winning the PR battle. Each time a part of the crisis has unfolded, the company’s response has generated criticism from multiple directions, including victims on social media and employees concerned about the company’s combative stance. And those responses have reframed the perception of who is really the victim each time.
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