The casual games industry in 2015: 5 predictions you can’t ignore

Jeff Karp is the executive vice president of mobile and social games at GSN Games.

The focus of this GamesBeat 2013 — The Battle Royal – is more than just a conference theme. It’s a daily reality in an industry reminiscent of the Wild West. Where settlers once battled for survival and land, today’s casual game companies compete for players and talent. Only the most strategic and innovative will thrive in this unforgiving landscape. Below, I share my predictions for the future of the casual game industry and insights on what will drive survival of the fittest among industry pioneers.