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Tapjoy: Mobile games are more engaging and fun than social networks

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Consumers feel happier and more engaged when they are playing mobile games than when they are using social networks, according to a research report from mobile monetization firm Tapjoy.

Tapjoy conducted the report to find out what motivates mobile gamers, which are a highly desirable consumer audience for brand advertisers.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.