DeltaDNA: Mobile and PC game ‘whales’ aren’t as important as they once were
In free-to-play (F2P) games, “whales” are the players who spend a lot more than anyone else. In the past, these whales accounted for a...
The DeanBeat: This player spent $2 million in a mobile game. Then he led a boycott.
Gree, the Japanese game company that owns mobile games such as Modern War, hit the gold mine with Stephen Barnes of Houston. The 59-year-old...
Candy Crush Saga’s $1,400 whales are popular: TV, film, and music want their cash, too
Digital distribution is affecting all forms of media, and gaming has figured out an answer that other industries are starting to look to. Candy...
Why Saudi Arabia’s dolphins and whales matter to the gaming industry
I’m increasingly asked these days for the nitty-gritty details on this whale den we call Saudi Arabia. As I approach a talk in Dubai...
GamesBeat 2015 puts the spotlight on finding whales in free-to-play games
Prior to his onstage appearance at GamesBeat 2015, Ninja Metrics CEO Dr. Dmitri Williams spoke with us about the mobile game's industry to "whale-fish," and how our relationship with our heaviest users could be improved.
Can Nintendo’s mobile games succeed without targeting whales?
But the House of Mario has a secret weapon.
Everyplay mobile gamer survey shows 1% of users account for 29% of spending
The more time a player is engaged with a game, the more they'll pay.
Only 0.15 percent of mobile gamers account for 50 percent of all in-game revenue (exclusive)
It pays to identify and target your game's high rollers, but don't be unrealistic about how many people will spend money.
Among mobile gamers, males are the whales, and women don't pay to play
Some of the data in EEDAR's mobile gaming report is surprising.
What it means to be a ‘whale’ — and why social gamers are just gamers
"Whales" are more than dollars signs -- they're regular gamers with an obsession and social lives that extend beyond the game.