Localytics overhauls its web and mobile apps analytics platform (exclusive)
Localytics can provide its analytics services across 20,000 apps with 1 billion users.
User acquisition may not be sexy, but it’s critical in mobile games (part 2)
A panel of experts describes both paid and non-paid user acquisition tactics.
User acquisition may not be sexy, but it’s critical in mobile games (part 1)
A panel of experts describes both paid and non-paid user acquisition tactics.
6waves unveils free WaveX platform so developers can exchange mobile game traffic
Developer 6waves unveils free WaveX platform so developers can exchange mobile game traffic
Apsalar lets developers target (and retarget) audiences for mobile apps
Apsalar is introducing its "behavioral advertising solution," called ApEngage. It helps app makers target audiences and make money from them.
Rising costs of marketing iPhone games scares developers
It's hard enough for most makers of iPhone games to find an audience. The costs of doing so are now terrifying developers (and making some nearly pull their hair out).
Where is app user acquisition headed? Join us at GamesBeat 2012 to find out
Without users, it doesn’t matter how innovative your mobile app or game is. At next week’s GamesBeat 2012 conference in San Francisco, we explore...
The DeanBeat: How developers can avoid a bloodbath in fighting for new users
In the past month, what app makers have to spend to get the attention of Apple device users has risen out of control. That’s...