AppOnBoard’s Quvy simulates audiences for user acquisition testing
AppOnBoard is unveiling Quvy, a tool that enables AI to test user acquisition schemes on simulated audiences to speed up a game’s audience growth....
Mistplay offers reward-based user acquisition on the iPhone
Mistplay has launched its reward-based user acquisition platform for mobile gamers on the iPhone in the U.S. Since its foundation in 2016, Montreal-based Mistplay...
Aethir drives stronger gaming user acquisition for SuperScale
In a partnership with SuperScale, Aethir argued that it drives stronger user acquisition for game companies. Aethir’s decentralized cloud gaming infrastructure empowers gaming studios...
Players tend to like games that give them rewards, Almedia study shows
Players who receive rewards for playing or downloading a game tend to feel more positively towards the game and are more likely to recommend...
Tilting Point launches $150M user acquisition fund to boost mobile games
Tilting Point has launched a new $150 million user acquisition (UA) fund to help developers scale their games and apps. This marks the publisher’s third time deploying...
Segwise launches Creative Analytics AI Agent on its user acquisition platform
Segwise today announced that it’s launching a new feature for its AI-based user acquisition platform: New creative analytics and insights features, specifically the Creative...
32% of mobile gamers plan to spend less on in-app purchases in 2024 | Mistplay
Mistplay has delved into gamer spending with a report that unlocks data on why mobile gamers spend money on in-app purchases (IAP) in games....
Boost mobile game monetization and player engagement with web shops
Presented by Xsolla Web shops are crucial for mobile game monetization, as well as player retention, retargeting and re-engagement, without third-party platform costs. In...
Exclusive: TikTok is turning into gaming’s discovery engine
TikTok is one of the world’s most influential social platforms, but the gaming industry is only beginning to grapple with its influence. As Harish...
Swaarm launches advanced privacy suite for user acquisition
If you’ve watched mobile gaming in the past couple of years, you’ll have noticed that privacy and targeted advertising don’t go well together. But...