Oculus VR held a media briefing today where it announced some of the details of its virtual-reality headset, which will launch in the first quarter of next year. We’re still waiting on a few other important pieces of information, but first, let’s cover what we do know.
It's really a marriage of convenience, one born from the need both the Xbox company and Oculus have for content and devices until they have thriving ecosystems of their own.
A whole virtual reality economy is riding on Oculus Rift, which is the premiere technology for viewing apps in VR. Digi-Capital estimates that the combination of augmented reality and virtual reality will be a $150 billion market by 2020. The potential is so huge that Facebook bought Oculus last year for $2 billion.
Oculus launched a new webpage this morning that shows off its new branding for the first time. The virtual reality platform group dropped the eye-themed logo, simplifying the look with a widened “O.”