Although estimated TV ad spend slightly increased from the previous 30-day period, the gaming industry saw a 22.26% decline in total ad impressions from...
Big-name blockbuster exclusive video games are crucial to any platform or ecosystem. But are they the most important determining factor in the success of...
I wasn’t looking forward to Xenoblade Chronicles: Definitive Edition, largely because my opinion of Xenoblade Chronicles 2 has soured so much since I’ve played...
Gaming brands overall reduced their TV marketing from mid-April to mid-May with a 26.67% decrease in total ad impressions vs. the previous 30-day period....
You’ve heard the reports that more people turned to video games for entertainment and socialization in April. But now, industry-tracking firm The NPD Group...