Become a member of GB MAX to gain exclusive access to the industry and to the most influential global B2B leadership community in the business of gaming, entertainment, and tech. Join now and also get a VIP ticket to GamesBeat Next (Nov 2-3, SF).
Pokémon Go? How about Pokémon Go Away, Cavities! The Pokémon Company today announced and released Pokémon Smile, a mobile game that will help kids brush their teeth.
Brushing helps kids catch Pokémon in the free-to-play app. If that isn’t a good enough incentive to develop good dental habits, I don’t know what is.
The Pokémon Company positions the game as a way to make what can be a stressful time for parents into a fun one. Although I have a feeling that plenty of adults will try the app, too.