Google beefs up ads, analytics, and updates for Android game developers
Game developers are about to get a handful of tools that should make their jobs easier. Google announced a number of improvements to its...
With just 3 games, Supercell made $924M in profits on $2.3B in revenue in 2015
There’s something magical in the water, or the snow, in Finland. Helsinki-based Supercell announced some astounding financial results for 2015 based on revenues from...
Why engagement is the best measure of mobile monetization
Most game companies manage their businesses using operating metrics that give insights into audience (metrics such as Daily Active Users, or DAU; Monthly Active...
Sega confirms layoffs in Western mobile division to focus on its famous characters
Sega confirmed to GamesBeat that it has handed out layoffs at Sega Networks, its mobile division in the West. The company attributes the changes...
N3twork brings aboard a CRO to figure out user acquisition for mobile games
If you were going into the mobile game business today, how would you attack the challenge of getting users for a mobile game in...
Meet Frank Gibeau, Zynga’s new CEO
Zynga has a new boss. The mobile developer and publisher announced today that Frank Gibeau will become the company’s new chief executive officer after current CEO Mark Pincus steps down. It’ll be Gibeau’s job to put Zynga back on the path of success.
Games for Change and American Express launch game to save our national parks
Nonprofit group Games for Change and American Express have teamed up to create Save the Park, a mobile game that encourages people to volunteer in...
FarmVille co-creator Mark Skaggs catches the express train to India to make mobile games
Mark Skaggs is a seasoned game designer whose hits such as FarmVille and Empires & Allies reached more than 365 million people. But after seven years...
Kabam lays off 8% as it focuses on massively multiplayer mobile hits like Marvel: Contest of Champions
Kabam is laying 8 percent of its mobile game company workforce today as part of a strategic move to focus on a more narrow...
It’s time to rethink how in-game ads work
2015 marked the first time in history that more than half of the U.S. population were mobile phone gamers. Even as game investments and...