Launching FTW: Acquiring high-value players for your game (VB Live)
Game companies who understand the complexity of UA and monetization consider them alongside the first line of code. From the earliest stages of testing,...
Activision, Microsoft are gaming’s biggest TV ad spenders in October
Console games are once again on top of TV ad spending, holding four of the Top 5 spender spots in the gaming industry. In...
Local supply, global demand: Monetizing apps in emerging markets
This sponsored post is produced by Smaato Global connectivity has reached the point where a kid can develop a mobile game in his garage...
The dos & don’ts for in-game video advertising
Online video ads are getting three times more clicks on average than other digital ad formats, including mobile, display, and rich media ads, said...
Mobile gamemaker Ucool launches a TV ad blitz for Heroes Charge
The holiday TV blitz will help this hardcore battle game stand out from the pack, Ucool hopes.