Why game developers must rethink their advertising strategy
Presented by Simplaex What if you could go to the movies for free, but every 15 minutes the film would stop for a commercial break?...
How awareness marketing blasted Best Fiends up the charts (VB Live)
If your marketing is limited to just performance campaigns designed to drive installs, you’re missing the boat. Join this exclusive VB Live event to...
How one mobile gaming company won the hearts of 2.35 million daily players (VB Live)
Brand affection. It’s arguably the most meaningful measure of all — and the trickiest to win. In this live mobile gaming roundtable from GamesBeat,...
Brand affection: How to get gamers to love your games and love your brand (VB Live)
Game publishers need to think beyond transactions and downloads in order to generate emotional connections with their brands — and keep players hungering for more from...
Social whales: The industry must shift priorities to create strong game communities (VB Live)
If Moby Dick taught us anything, it’s that whale hunting doesn’t equal long-term success. But that’s only if you’re thinking of whales in terms...
How SongPop’s built a 100-million-player community that’s led to massive success (VB Live)
Mobile gaming looks like a solitary pursuit, but it’s increasingly clear that lifetime value relies on users who make your game — and their fellow...
Outpost Games’ CEO explains why community isn’t just important; it’s everything (VB Live)
Building community can no longer be a secondary goal. Join gaming pros from Outpost, FreshPlanet, Google, and VB’s own Dean Takahashi to learn how...
How to build a thriving games community (VB Live)
Much like the Nigerian proverb “It takes a whole village to raise a child,” it takes a thriving community for a game to reach...
Launching FTW: Google, EA and Pocket Gems tell you how to quadruple your installs and launch your game right (VB Live)
In the first of our series, “Games Growth and Monetization,” mobile strategy powerhouses from EA, Pocket Gems and Google reveal the surprising strategies that...
Why EA thinks going after whales can sink you (VB Live)
In the first of this VB Live series, leaders in the mobile games industry join Google and VentureBeat to talk high-value user acquisition strategies...