A new pool of players is changing UA
This article is part of a Gaming Insights series paid for by Facebook. When it comes to games app advertising, the key to continued...
Q&A with Gismart: Closing the loop between acquisition and monetization
This article is part of a Gaming Insights series paid for by Facebook. We recently spoke with Katerina Dudinskaya, VP of Performance Marketing at...
Regardless of genre, in-game ads are building revenue and increasing retention (VB Live)
Presented by Facebook Audience Network In-game advertising is a major win for publishers. But to maximize the revenue impact you need the right formats...
Why genre matters for mobile game monetization (VB Live)
Presented by Facebook Audience Network No matter your game genre, if your goal is to maximize the revenue impact of ad monetization — without...
What mobile game developers need to know about global expansion
Presented by Facebook Audience Network Publishers are capitalizing on the rise in mobile gaming by expanding their reach into new, lucrative markets. But finding...
Monetization strategies for the skyrocketing LatAm mobile game market (VB Live)
Presented by Facebook Audience Network There are hurdles to launching a mobile game internationally, but there’s never been a better time to go global....
What it takes to launch a mobile game internationally (VB Live)
Presented by Facebook Audience Network To capitalize on the mobile game boom, publishers are expanding into lucrative international markets. For insights into what it...
How ad-supported game monetization can be a win-win-win for publishers and gamers
This article is part of a Gaming Insights series paid for by Facebook. It’s no secret: Around the globe, mobile gaming is established as...
Do you trust your mobile ad performance team?
Presented by AdColony There’s more than one way to skin a cat, as they say, and there are even more ways to run a...
Thinking about changing your game ad mediation? Key aspects to consider
Presented by Lab Cave So you are a publisher or developer and you’re already monetizing your game or app using an ad mediation. Everything...