Redefining success: Lessons from Moloco’s report on top mobile gaming apps
Presented by Moloco Mobile gaming’s next wave won’t be powered by scale alone. While global revenue is on track to reach $126 billion...
How marketers should advertise to mobile gamers during the holidays | Unity
Ads are a bigger part of mobile game revenues these days, and Unity is unveiling its playbook for mobile game advertisers to increase revenues...
Playable ads make the biggest splash in gaming apps | Liftoff
Mobile growth acceleration platform Liftoff published its latest Mobile Ad Creative Index recently, in which it revealed its findings about the effectiveness of ads...
Digital Turbine: mobile game ads can have more impact than social ads
Digital Turbine, in partnership with Apptopia, released a study highlighting the opportunities for brands to reach consumers via mobile games. According to the report,...
Why mobile game developers need to lean into Q5 marketing … right now
This article is part of a Gaming Insights series presented by Meta. Revenue soars over the holiday season — but the marketing opportunities don’t...
Data.ai: Mobile game app revenue split evenly between ads, IAP
Data.ai — formerly App Annie — has released a new report the focuses on its new total app revenue metrics. The company’s new total...
How in-app bidding is transforming the app ecosystem
This article is part of a Gaming Insights series paid for by Meta. As the app ecosystem evolves at breakneck speed, the conversation about...
How 500+ publishers are building sustainable mobile game growth
This article is part of a VB Lab Insights series paid for by Meta Audience Network. In a changing app ecosystem, growth-minded mobile publishers...
Google’s 2022 Mobile Insights Report reveals what players value now
Presented by Google for Games Catch up on the other articles from Google for Games in this series covering a wide range of topics...
How to make it as a mobile games publisher
Presented by Anzu The pandemic has seen millions of people turn to mobile gaming to pass the time, resulting in a huge influx of...