Once focused on 2D mobile games, Machine Zone hires a 3D graphics expert
The transition from 2D to 3D in mobile games is coming. Machine Zone is staffing up to deal with it.
Rising costs of marketing iPhone games scares developers
It's hard enough for most makers of iPhone games to find an audience. The costs of doing so are now terrifying developers (and making some nearly pull their hair out).
Where is app user acquisition headed? Join us at GamesBeat 2012 to find out
Without users, it doesn’t matter how innovative your mobile app or game is. At next week’s GamesBeat 2012 conference in San Francisco, we explore...
Relief for developers? Apple app downloads pick up in May while marketing costs dip
For much of this year, the number of downloads in the Apple App Store has dropped, and the cost of acquiring new users —...
The DeanBeat: How developers can avoid a bloodbath in fighting for new users
In the past month, what app makers have to spend to get the attention of Apple device users has risen out of control. That’s...
Gabriel Leydon foresees the “true dominance” of mobile games coming (interview)
Addmired Chief Executive Gabriel Leydon is a true believer in the mobile space. With more than a billion users of his games, Leydon sees big opportunity....
Cost of mobile user acquisition creeps up in February
After a lull in January, the cost of acquiring new mobile users rose again in February, according to mobile marketing firm Fiksu. That’s a...