Terminator and Gronk roll over Paper Mario, Tom Clancy, & the UFC in February’s game ads
It was a slow month in terms of spending for the mobile and video game industry, but that didn’t slow fan engagement with the...
Machine Zone’s Mobile Strike tops Far Cry: Primal in Super Bowl month ad spending
Machine Zone blew away the competition in the Mobile & Video Games category this month for TV advertising, with spending estimated at three times...
Pikachu zaps Schwarzenegger: Pokémon’s Super Bowl ad beat Mobile Strike’s
If you ever see Arnold Schwarzenegger fighting a yellow electric rat, you shouldn’t put your money on the Governator. When it comes to games,...
Machine Zone spends $5M on Mobile Strike Super Bowl 50 commercial with Schwarzenegger
Developer Machine Zone has spent heavily to advertise its products during the Super Bowl for the second year in a row. The studio brought...
Machine Zone debuts new Mobile Strike TV ad with Ah-nold
He’s baaack. With a new post-holiday commercial, Machine Zone has Arnold Schwarzenegger in another ad for Mobile Strike. This mobile modern-combat strategy game debuted in November. This...
Gamemakers spent nearly $630M on TV ads in 2015
How do you get people to play games? If you were a gamemaker in 2015, one of the go-to answers was apparently to advertise on...
Machine Zone and Ember settle lawsuit over Game of War copycat
Machine Zone and Ember Entertainment said yesterday that they settled Machine Zone’s copyright lawsuit that accused Ember of copying Game of War: Fire Age,...
Machine Zone launches new commercial with Ah-nold for Mobile Strike game
Gearing up for the holiday rush, developer Machine Zone has launched a second video ad featuring Terminator star Arnold Schwarzenegger to promote the modern-combat Mobile...
Arnold Schwarzenegger stars in Machine Zone’s new Mobile Strike ad
Machine Zone has begun its advertising campaign for its Mobile Strike modern-war strategy mobile game with a commercial starring Arnold Schwarzenegger. Schwarzenegger is the...
Arnold Schwarzenegger stars in Machine Zone’s modern warfare game Mobile Strike (updated)
[Updated: 7:40 pm: Machine Zone’s CEO has confirmed the game was published by its Epic War division]. Machine Zone has been singularly successful with...