Pokémon Go searches on Google down tenfold from July peak
Summer is over, and as young people turn their focus to homework and the sun spends less time in the sky, interest in the massive...
Machine Zone tops Farm Heroes, Lego Jedi, and spiritual dragons in July TV ad spend
Mobile Strike conquers July — at least in terms of TV ads. Continuing the slow summer trend, the gaming industry spent an estimated grand...
MZ appoints ex-Salesforce exec to run its real-time cloud platform
MZ, the mobile game company formerly known as Machine Zone, recently launched a new real-time cloud platform that it built for its Game of...
Ubisoft’s The Division spent more on ads than any other game in March
Game brands continued ramping down in March, with the industry spending an estimated $35.7 million on 20,541 airings of 92 commercial spots. It’s down...
CEO Gabe Leydon on why Machine Zone renamed itself and launched its real-time cloud platform
Gabe Leydon, the chief executive of Machine Zone, made some news this week as he renamed his company MZ and announced he would license...
Start-up rags to riches: Super-successful Gabe Leydon was unemployed before starting Machine Zone
There’s a mythology to successful startup leaders, and part of it is that they can’t fail. We lionize successful entrepreneurs, and elevate those with...
Machine Zone launches cloud platform to process millions of real-time interactions
Machine Zone, one of the top-ranked mobile game companies, said it is launching a platform today that lets other companies license its cloud technology to...
Game of War’s paying players spent an average of $550 on its in-app purchases in 2015
Game of War players are spending a ton of money, but traditional console gamers still spend more than their mobile counterparts. The average paying...
Machine Zone’s Gabe Leydon freaked out East Coast media, now will speak at Mobile Summit
Within two years, a relatively unknown company called Machine Zone has exploded to become one of the largest mobile gaming companies in the world, all...
25 years of covering games: My views of then and now
This is one of those posts where you get to hear a lot of what I think about gaming, from my own perspective. As...