Thinking about changing your game ad mediation? Key aspects to consider
Presented by Lab Cave So you are a publisher or developer and you’re already monetizing your game or app using an ad mediation. Everything...
Gameplay as advertising — does it work?
Presented by AdColony In a recent survey of the world’s top-grossing app developers, playable ads were one of the two ad units that publishers...
The secrets to successful F2P ad monetization (webinar)
Join us for this live webinar on Wednesday, December 2 at 10 a.m. Pacific, 1 p.m. Eastern. Register here for free. Everyone loves free things. How can...
3 must-do’s to boost in-app ad monetization
This sponsored post is produced by Fyber. If you’re a gaming app developer, you’ve likely had concerns about ad monetization. Can ads negatively impact...
Playwire Media partners with RapidFire for dynamic in-game ads
Playwire can now offer all sorts of ads around video games and inside video games.
RapidFire’s dynamic in-game ads will help Miniclip finally monetize its online library
The in-game ads will create an entirely new revenue stream for Miniclip's web-based games.
RapidFire acquires tech from IGA Worldwide, a sign of change in the in-game ad market
The in-game ad market has transformed since 2008, and this deal reflects that.
Double Fusion buys assets of in-game ad firm NeoEdge Networks
In-game ad firm Double Fusion has acquired the assets of rival NeoEdge Networks, which focused on social and mobile in-game ads. The consolidation reflects...
Electronics Arts levels up its in-game advertising with analytics
Electronic Arts plans to give marketers a better idea of how their ads are performing in the gaming giant’s video games. It just announced...
RockYou spreads “Deal of the Day” to other Facebook game makers
RockYou, the maker of social games and ad services for social media, said today it is working with other game developers to integrate its...