While the recent trend of tying kid’s video game characters and levels to toy purchases has turned strong profits for publishers, it has also increased the complexity of finding the best value purchase for families.
Turns out kids are really good at convincing their parents to buy them stuff. “Interactive Gaming Toys,” a new report from industry-tracking company The NPD group, found that parents spent an average of $131 on toys-to-life games over the last six months.