Sony believes in transmedia. The latest example is the launch today of Smurfs Bubble Story, a mobile game that is launching today to coincide with the debut of the animated film Smurfs: The Lost Village.
Culver City, Calif.-based Sony Pictures Television is bubbling with excitement about the bubble-popping mobile game inspired by the animated film from Sony Pictures Animation. Smurfs Bubble Story is now available as a free-to-play download on iOS and Android. This release shows that Sony is just as serious as Nintendo — which has released a few games in the past year — about participating the $40 billion mobile game business.
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