Spider-Man Homecoming VR.
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Sony Pictures announces Spider-Man: Homecoming VR experience

  • Posted byby Dean Takahashi
  • Updated
  • 1 min

Sony Pictures’ virtual reality division announced Spider-Man: Homecoming VR, a new multi-platform promotional VR experience based on Columbia Pictures’ Spider-Man: Homecoming.

The move shows that VR is viewed as a marketing tool to get fans engaged with one of the highly anticipated movies of the summer, in theaters July 7.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.