Snap AR rolls out raytracing for Lens Studio developers

Snap announced that it’s rolling out ray tracing for the Snap AR platform starting today. The new tech allows developers to incorporate light-reflection effects on objects in their augmented reality Lenses. Ray tracing is available for developers to use in Lens Studio now.

The technology itself is familiar to gamers, as many modern games incorporate ray tracing into their graphics. However, on Snap AR, it appears the primary application will be shopping-related Lenses. As the company said in its announcement, “Snapchatters love using augmented reality to try on products from beloved fashion brands, making the shopping experience personal, accessible, and fun… Now, Lenses that feature AR diamond jewelry, clothing and so much more can reach ultra-realistic quality.”