Sensor Tower acquires Playliner to expand mobile games data

Digital analysis and app data company Sensor Tower announced today that it has acquired Playliner, a mobile games Live Ops data provider, for an undisclosed sum. According to Sensor Tower, this will expand its analytical capabilities within the mobile gaming space, as Playliner can provide details on how such games maintain audiences and evolve over time. This is Sensor Tower’s second such acquisition, the first being Video Game Insights earlier this year.

Playliner tracks and analyzes Live Operations for mobile games, which are the updates the game makes over time. It offers insights on topics such as player engagement and monetization. Companies such as Applovin, Playtika, and Playrix have used Playliner’s insights to inform their long-term strategies. According to Sensor Tower’s acquisition report, Live Ops within evergreen games comprises over 50% of consumer spend on in-app purchases.