Sega invests in music-discovery tool Flutin

Sega is pursuing an effort to expand into the broader entertainment business. That has led the company to invest in Flutin, an Indian music-discovery startup service. Flutin uses data to surface new musical artists based on various factors. This is important for Sega, because indie music is especially popular in Japan.

With Sega as a partner, Flutin will work to reach out to more music fans. Streaming music is growing in popularity in India, and the app wants to continue to grow in its home territory. But it also wants to establish the app in markets like the United States and Japan.