Scuti lets gamers buy from inside a game.
Scuti lets gamers buy from inside a game.
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Scuti fixes monetization by letting gamers earn rewards and buy goods from in-game stores

Scuti is revealing a new way to monetize games today. The company helps folks earn rewards while playing games and then use those rewards to buy real-world goods from a store embedded inside the game.

The creators of Scuti (pronounced scoot-ee) — game veterans Nicholas Longano (the company CEO), Kym Nelson, among others — believe that monetization is broken in games, as they say it annoys gamers. The popular forms of monetization in games today will slow players down by forcing them to grind. It puts paywalls in front of them, makes them watch video ads they don’t care about, or fools them into buying goods that don’t really have much value.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.