Scuti has teamed up with NBA Lab as part of a penl to inves
Scuti has teamed up with NBA Lab on gcommerce.
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Scuti and NBALab let gamers earn rewards and digital collectibles

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Scuti and NBALab have teamed up on a “gcommerce” platform to enable gamers to earn rewards and digital collectibles in games.

New York-based Scuti focuses on gcommerce, or commerce through gaming, and it is offering gamers a first look at limited edition NBA Reclaimed collectibles with every purchase, which gamers can use to buy digital items in their favorite games.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.