SAG-AFTRA and game companies have resumed negotiations.

SAG-AFTRA and game companies resume negotiations

The SAG-AFTRA talent union has resumed negotiations with video game companies around rules for using AI for voice acting in games.

The parties said SAG-AFTRA and the convenience bargaining group with whom the union negotiates its Interactive Media Agreement will resume negotiations on October 23.

The convenience bargaining group includes Activision Productions, Blindlight, Disney Character Voices, Electronic Arts Productions, Formosa Interactive, Insomniac Games, Llama Productions, Take 2 Productions, and WB Games.

SAG-AFTRA called for a strike on July 24 after negotiations stalled over how to balance voice actor rights and the use of AI tools in the production of games.

No further comment is available from either party at this time. Meanwhile, SAG-AFTRA said its members would picket WB Games in Burbank, California, tomorrow.

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat at VentureBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.