Rovio to distribute a billion Angry Birds augmented reality ‘BirdCodes’ in huge marketing campaign

Angry Birds maker Rovio has partnered with Zappar to release a billion BirdCodes that can be used to redeem digital items in the Angry Birds Action! mobile game. The codes are part of an augmented-reality campaign that Rovio hopes will blanket the world in enthusiasm for the game and the upcoming Angry Birds Movie.

Zappar powers the augmented reality experience that connects the physical codes, which are handed out on cards or stickers, to the game, where the codes can unlock various goodies. Zappar lets you scan the environment until you line up an image on the screen with a BirdCode image on the cards. The big marketing campaign is one more example of the marriage of digital and physical goods.