Roblox is now a publicly traded company.
Roblox is now a publicly traded company.
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Roblox goes public at $41.9 billion valuation in direct listing

  • Posted byby Dean Takahashi
  • Updated
  • 7 min

Roblox, the platform for Lego-like user-generated games, went public today in a direct listing, where employees and investors finally get a chance to sell shares on the market. The initial price was far higher than the reference price of $45 a share, as the first trade was about $64.50 a share, giving the company a valuation of $41.9 billion.

The event isn’t an initial public offering, as the San Mateo, California-based company decided not to raise money for the company itself. But the direct listing tells the world just how valuable the public markets believe the company has become with its 32.6 million daily active users.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.