Roblox CEO: The future of player-powered platforms is in players making money

Microsoft just spent $2.5 billion to buy Minecraft and its developer, Mojang, but this isn’t the only game that has a huge dedicated audience of young players who also use it as a creation tool. Another game is hoping to continue building its audience by sharing some of its ad revenues with its players.

Roblox is one of gaming’s quietest success stories. Since debuting in 2006, it has grown to around 4.5 million monthly active players that love Roblox’s user-created games and worlds. Like Minecraft, Roblox is all about building stuff, but the game also enables amateur designers to easily make their own experiences. These include shooters, adventure games, and platformers that all use Roblox as the foundation. These are simple, blocky-looking games, but they attract a huge audience of kids, teenagers, and more.