Putting producers and live ops managers in the driver’s seat

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The reality of the mobile games business is that it’s entirely hit-driven and completely unpredictable. Game studios need to churn out as many games as possible in a quick and cost-effective manner in order to find hits because it turns out, as an industry, we have a pretty lousy batting average. Based on our research, chances of achieving even top-50 success after shipping something that would be considered a “hit” is a pitiful 8 percent. Liberating development resources to crank out a ton of ideas and prototypes is more important than ever.