Profit Strike: an interview with Monster Strike’s Yoshiki Okamoto and Koki Kimura (interview)

Monster Strike is being called the game that saved Mixi.

As one of Japan’s first major social media services, Mixi was facing a MySpace-esque future. Fresh competition moving into the space and sucking up active users threatened Mixi’s relevance, which created a downturn on the value of their stock. After several strategic partnerships, start up acquisitions, and even a new CEO, the situation remained dismal.