Gaming, like most industries, has its share of industry-specific terms. While most of them are neutral or positive, there are a number that have stigma attached. Terms like “loot box,” “play to win,” and “cash grab” are all too common when discussing games and their publishers.
When Paul Wharshavsky and Luohan Wei kept hearing these terms, they decided to do something about it. In a recent release, the partners laid out their mission for their new company:

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