SuperPlay makes Dice Dreams.

Playtika to acquire mobile game maker SuperPlay for up to $1.95B

Playtika has agreed to acquire SuperPlay, a mobile gaming company in Israel for a price ranging from $700 million to $1.95 billion.

The price of the Tel Aviv, Israel-based maker of Dice Dreams and Domino Dreams depends on whether SuperPlay hits financial targets over three years. If it does, then the transaction will be worth $1.25 billion more, for a total of $1.95 billion. It’s a sign that mobile game acquisition activity is coming back to life.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.